zazula,
<style>
.products:hover{cursor:pointer}
.products:hover .products_text_fon{background:red;color:white}
.products:hover .products_text{color:red}
.products:hover .products_foto{outline:1px solid red}
</style>
<span class="products">
<span class="products_text_fon">Фон</span>
<span class="products_text">Текст</span>
<span class="products_foto">Фото</span>
</span>