<html>
<head>
<script type="text/javascript" language="javascript">
function clk(obj) {
var li = obj.innerHTML;
alert(li);
}
</script>
</head>
<body id="body">
<ul id="select">
<li onclick="clk(this);">Option 1</li>
<li onclick="clk(this);">Option 2</li>
<li onclick="clk(this);">Option 3</li>
</ul>
</body>
</html>