function linkToText(element) {
var text = element.innerHTML;
var el2 = document.createElement('span');
el2.innerHTML = text;
element.parentNode.insertBefore(el2,element);
element.style.display = 'none';
var handler = function() {
element.parentNode.removeChild(el2);
element.style.display = '';
}
setTimeout(handler,25000);
}
//пример:
document.getElementById('changingLink').onclick = function() {
linkToText(document.getElementById('changingLink'));
}