<div class="nav_down" id="nav_down" style='position:fixed; left:100px;background-color:silver'>скролл вниз</div>
<div id = "container"></div>
<script src="https://ajax.googleapis.com/ajax/libs/jquery/3.1.0/jquery.min.js"></script>
<script>
$(document).ready ( function ( ) {
$('#nav_down').fadeIn('slow');
var win = $(window).height (),
count = 1,
content = "";
for (var i=1;i<300;i++) content += i.toString() + "<br>";
$('#container').html(content);
$( '#nav_down' ).click ( function ( ) {
$( 'body,html' ).animate ( {
scrollTop: win * count
} , 800 ) ;
count++;
return false ;
} ) ;
} ) ;
</script>