function mouseEnter() {
var span = document.createElement('span');
span.innerHTML = 'В div перед p';
this.insertBefore(span, this.firstChild);
}
function mouseLeave() {
this.removeChild(this.firstChild);
}
var div = document.querySelectorAll('div[data-add-back-btn]');
for(var i = 0; i < div.length; i++) {
div[i].addEventListener('mouseenter', mouseEnter);
div[i].addEventListener('mouseleave', mouseLeave);
}