laimas,
пока без Ajax
<script>
var $myForm=$("#myForm");
$(".plus").off("click").on("click",function(){
$(".details").append('<div class="details-part"><input class="details_name" type="text" /><input class="details_value" type="text" /></div>')
});
$("#save-form").off("click").on("click",function(){
var detailList=[];
$myForm.find(".details-part").each(function(){
detailList.push({
details_value:$(this).find(".details_value").val(),
details_name:$(this).find(".details_name").val()
})
});
$myForm.find('[name="details"]').val(JSON.stringify(detailList))
$myForm.submit()
});
</script>