face2005,
<!DOCTYPE html>
<html>
<head>
<title>Untitled</title>
<meta charset="utf-8">
<style type="text/css">
.active{
background-color: #FF00FF;
}
</style>
<script src="https://ajax.googleapis.com/ajax/libs/jquery/1.12.4/jquery.min.js"></script>
<script>
$(function() {
$(".dataUl").on("change", function() {
this.classList.toggle("active", this.querySelector(":checked"))
})
});
</script>
</head>
<body>
<ul>
<li class="sf-field-taxonomy-height">
<h4>Рост</h4>
<ul class="dataUl">
<li class="sf-option">
<input class="sf-input-checkbox" type="checkbox" value="vysokogo-rosta" name="_sft_height[]">
<label class="sf-label-checkbox">Высокого роста</label>
</li>
<li class="sf-option">
<input class="sf-input-checkbox" type="checkbox" value="niz-rosta" name="_sft_height[]">
<label class="sf-label-checkbox">Низкого роста</label>
</li>
</ul>
</li>
<li class="sf-field-taxonomy-height">
<h4>Возраст</h4>
<ul class="dataUl">
<li class="sf-option">
<input class="sf-input-checkbox" type="checkbox" value="stariy" name="_sft_age[]">
<label class="sf-label-checkbox">Старый</label>
</li>
<li class="sf-option">
<input class="sf-input-checkbox" type="checkbox" value="molodoy" name="_sft_age[]">
<label class="sf-label-checkbox">Молодой</label>
</li>
</ul>
</li>
</ul>
</body>
</html>