[рони]

Vaska,
вместо $(div).load(url); будет

if(url.includes('consult.html'))  $(div).load("{:url('consult.html',['goods_id'=>$goods.goods_id])}", function(){
	// Membership card
	$(this).find('[dstype="mcard"]').membershipCard({type:'shop'});
	});
else $(div).load(url);