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<div id="13" class="item">
<div class="title">Название</div>
<img src="/images/content/3.jpg">
<span>Скачано: N шт</span>
</div>

<div id="13" class="item">
<div class="title">Название</div>
<img src="/images/content/3.jpg">
<span>Скачано: N шт</span>
</div>
<div id="full_13" style="display:none">
Многа букаввфафываф
</div>
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