[Aetae]

<style>
  #bar .left_label{font-size:0}
  #bar .left_label:before{content:"Новости 24";font-size:13pt} 
</style>
<div id="bar">
  <ol>
    <li id="nws">
      <a href="/" class="left">
        <span class="left_label">Новости за 24 часа</span>
      </a>
    </li>
  </ol>
</div>