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<!DOCTYPE html>
<html>
<head>
<title>Untitled</title>
<meta charset="utf-8">
<style type="text/css">
</style>
<script src="https://ajax.googleapis.com/ajax/libs/jquery/1.12.4/jquery.min.js"></script>
<script>
$(function() {
$('.simple:first','li.product-category a').remove();
});
</script>
</head>
<body>
<ul>
<li class="product-category">
<a href="#">
<div class="simple">text text text </div>
<h2>tiale</h2>
<div class="simple">text text text </div>
</a>
</li>
<li class="product-category">
<a href="#">
<div class="simple">text text text </div>
<h2>tiale</h2>
<div class="simple">text text text </div>
</a>
</li>
<li class="product-category">
<a href="#">
<div class="simple">text text text </div>
<h2>tiale</h2>
<div class="simple">text text text </div>
</a>
</li>
</ul>
</body>
</html>