zubrrap,
 
<!DOCTYPE html>
<html>
<head>
  <title>Untitled</title>
  <meta charset="utf-8">
  <style type="text/css">
.cont{ opacity: 0;
   font-size: 34px;
    left: 0;
    padding: 10px;
  margin: 0 auto;
    position: absolute;
    right: 0;
    text-align:  center;
    width: 300px;
    z-index: 99999;
     background-color: #FF00FF;
    visibility: hidden;
     transition: all .8s
}
.cont.show {  visibility: visible; opacity: 1;    }
 </style>
  <script>
window.addEventListener('DOMContentLoaded', function() {
  var block = document.querySelector('.block'),
  cont = document.querySelector('.cont'), timer;
  block.addEventListener('mousedown', function() {
  window.clearTimeout(timer);
  timer = window.setTimeout(function() {
  cont.classList.add("show")
},3000)
  });
  block.addEventListener('mouseup', function() {
  window.clearTimeout(timer);
  });
    });
  </script>
</head>
<body>
<div class="block">Нажать
</div>
 <div class="cont">
Содержание
</div>
</body>
</html>